HDFC Life, one of India’s leading private life insurance companies, has announced its third year of association with Rajasthan Royals. Under the terms of agreement, HDFC Life is the Associate Sponsor of Rajasthan Royals in the fourth season of the Indian Premier League (IPL 2011).
Commenting on the association, Sanjay Tripathy, Executive Vice President - Marketing and Direct Channels , HDFC Life said, “We are glad to continue our association with Rajasthan Royals for the third consecutive year. With a new, young and energetic team this year, they continue to epitomize the values of resilience, commitment and intensity and never say die attitude. This spirit goes well with our brand thought – Sar Utha ke Jiyo.”
“Our association with Rajasthan Royals is aimed at bringing to the fore our common values – self respect or living life with head held high. This year too, Rajasthan Royals will enter the competition as underdogs but I am confident they will believe in themselves and perform to their highest potential” he added.
In this association with the Rajasthan Royals, HDFC Life will reward excellence in the field with the "Sar Utha Ke Jiyo"- Most Valuable Player of the Match award. The Rajasthan Royals coaching staff including Shane Warne will select the Most Valuable Player of the Day from the Rajasthan Royals team, who will receive this honour along with a cash incentive of USD 1000.
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